News on Nursing in the Media
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November 17, 2013 -- Since MTV's 10-episode reality show Scrubbing In premiered last month, tens of thousands of nurses, as well as the Truth and other nursing groups, have worked to persuade MTV to cancel the show or at least reduce the damage it is causing. See our original analysis. After these collective efforts, MTV reached out to The Truth About Nursing to engage in extensive discussions about how to ameliorate the situation. MTV has agreed to take several helpful steps, including airing the show at a less prominent time, some re-editing of episodes, and other efforts to convey accurate information about nursing, although the last six episodes will air. Thank you to those who protested the show's focus on very personal details of the lives of the nurses with little suggestion of nursing skill or knowledge, all of which tends to reinforce nursing stereotypes. Below we explain the five main steps MTV has agreed to take, including a "Day in the Life of a Nurse" MTV website feature. We thank MTV for being receptive to our concerns and agreeing to take some positive steps. We also ask that you join us in urging Johnson & Johnson and others to stop sponsoring Scrubbing In; despite promises to stop, J&J has continued to place ads for its products on the show up through at least the fourth episode. Please click here to sign the petition to ask J&J to cease its advertising on Scrubbing In and other shows that degrade nursing. Thanks again! more...
July 3, 2013 -- Although the New York Times remains far more likely to consult physicians as health care experts, in recent times the paper has occasionally consulted nurse experts as well. For example, today the paper ran a very long and very helpful "Ask an Expert" column featuring York College nursing professor and advanced practice nurse Julia Bucher (right), who gave practical, sensitive advice to readers caring for relatives with cancer. Bucher addressed difficult topics and advised the often distraught family members asking the questions with a great deal of tact, yet she still managed to provide real support and critical information, with links to additional resources, particularly social workers and nurses. Bucher advocated a team-oriented, problem-solving approach, with a focus on practical options, to help readers cope with tasks and emotions that can seem overwhelming. Sometimes her responses included general questions that readers should consider in evaluating their own situations. And in some cases, the questions were longer than Bucher's responses, as if some of what she was doing was giving questioners a supportive ear (and the ears of Times readers) in airing concerns about which there may be no easy answer. A couple months earlier, on May 1, the Times ran a much shorter "Room for Debate" feature about the ethics of force-feeding inmates on hunger strike at the Guantanamo Bay prison. The paper included Ann Gallagher (right), director of the International Centre for Nursing Ethics at Surrey University and editor of the journal Nursing Ethics, as one of five "debaters." Gallagher's short contribution argued, with restraint and sensitivity, that nurses who decline to force-feed are acting in accord with their ethical obligations as caregivers and that the prisoners have the right, as autonomous individuals, to refuse treatment, including hydration and nutrition. Both Times features allow articulate, diplomatic nursing leaders to give readers a sense of an important aspect of health care--and the nursing that plays a central role in that care. We thank the Times. more...
Media images of health care--like the ones on ABC's popular Grey's Anatomy-- have an important effect on the nursing profession. Many nurses and nursing students feel frustrated when influential media products undervalue nurses. But how can we change what the media tells the public about nursing? Sandy Summers has led high-profile efforts to promote more accurate and robust depictions of nursing since 2001. She has shared her insights in dynamic presentations to groups across North America. She empowers nurses and teaches them how to shape their image into one that reflects the profession's true value. When nurses get the respect they deserve, they will attract more resources for nursing practice, education, and research, so we can resolve the nursing shortage. Sign Sandy up for your next conference, nurses' week celebration, or gala event! All honoraria go directly to support the Truth's operations. When you invite Sandy to speak, you make the Truth's work possible since honoraria are our biggest source of funding. Thank you! Click here for more details.
Our book Saving Lives: Why the Media's Portrayal of Nurses Puts Us All at Risk is available again! If you donate now, we will send you a copy. Saving Lives continues to influence nurses, the media, and members of the public around the world. You can also get the paperback from Amazon. Saving Lives is also available in digital form through Barnes & Noble, Amazon, and iTunes. Saving Lives has won an American Journal of Nursing Book of the Year Award and an award from the international nursing honor society, Sigma Theta Tau. Many nursing professors use the book as a text to discuss nursing in society. You can get a free copy--hard copy or digital--with every $30 donation to the Truth About Nursing!
Tell colleagues and patients the truth! Our "I Am Your Registered Nurse" poster presents nurses as autonomous professionals on whom patients can rely. The poster explains that nurses are modern science professionals who protect and advocate for patients and empowers nurses to meet those challenges. Designed for the bedside, the poster comforts patients by educating them about the care environment and assuring them that nurses are there to fend for them.
Or consider the Truth's "Can Short Dresses Cause Short Staffing?" poster. This one takes humorous aim at the naughty nurse image that continues to haunt advertisements and other media, especially those aimed at males. The poster connects the naughty nurse image with the broader undervaluation that leads to gross underfunding of nursing education, research, and practice, ultimately threatening patients.
For every dollar that you donate, we'll send you up to 4 posters to hang at your school or workplace. Just email us at firstname.lastname@example.org to tell us how many you'd like and where to send them. Thank you!
We need your help so we can pursue this mission together. We would be very grateful if you could make a donation--even if it is $5, $10 or $25. Any amount would be so helpful. Please click here to donate. Thank you!
The Truth About Nursing is an international non-profit organization based in Baltimore that seeks to help the public understand the central role nurses play in health care. The Truth promotes more accurate media portrayals of nurses and greater use of nurses as expert sources. The group is led by Sandy Summers, co-author of Saving Lives: Why the Media's Portrayal of Nurses Puts Us All At Risk.
Thank you for supporting the Truth About Nursing's work!
Sandy Summers, RN, MSN, MPH
Founder and Executive Director
The Truth About Nursing
203 Churchwardens Rd.
Baltimore, Maryland, USA 21212-2937
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